Kraft source a significant amount of their cocoa from the Ivory Coast where the Worst Forms of Child Labour and child-trafficking and been reported. Since Kraft acquired Cadbury, who had made a previous commitment to Fairtrade, there has been very little new movement on their part. Kraft is the world’s biggest buyer of cocoa; in 2010 they bought 440.000 tons of cocoa but only 7% was certified as Traffik-Free. Being the world’s largest buyer of cocoa, they should be leading, not lagging.