A record 250,000 people worldwide signed up to the Veganuary movement this year by embracing plant-based diets this month, the campaign has revealed.

 

At the same time, Britain’s supermarkets are reporting a surge in sales of vegan food and drink, which they expect to continue throughout the year. They are tapping into not only the burgeoning vegan market but also the UK’s estimated 22 million “flexitarians”, who enjoy meat but want to reduce their meat consumption.

 

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